Will Christoferson

Sibco Creative & Sibco Strategies

Co-Founder of Sibco Creative and founder of Sibco Strategies

Will is the Co-Founder of Sibco Creative and founder of Sibco Strategies, a business development and marketing firm focused on empowering financial institutions with smarter engagement, better tools, and stronger client connections. Before launching his own firm, Will served as Executive Vice President and Chief Marketing Officer of a publicly traded bank that grew from $8 billion to over $13 billion. He led enterprise marketing and sales strategy across 70+ branch locations and commercial lending teams, helping drive both organic growth and deeper customer relationships. He also served as Commercial Insights and Commercial Sales Enablement Strategy Lead at Truist, equipping bankers with the insights and resources to win high-value business. Now, as a business owner himself, Will brings a rare dual perspective of helping banks think more like business owners and helping business owners think like bankers. A proud West Texan, he believes great business development efforts start with curiosity, end with clarity, and occasionally include a spreadsheet or two.